Pennsylvania enacts law requiring labels on AI-generated advertisements

Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, mandating disclosures on AI-generated advertisements. The law requires that any ad significantly modified or generated by AI, including images, videos, audio, or text, must include a clear label indicating its AI origin. This decision comes as part of efforts to increase transparency in advertising practices involving artificial intelligence.

Originally published by theverge