DraftKings Uses AI to Target Vulnerable Gamblers but Avoids Addiction Protections

DraftKings Uses AI to Target Vulnerable Gamblers but Avoids Addiction Protections

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DraftKings employs data science and AI to identify gamblers most likely to lose and targets them with betting incentives. However, the company has refrained from using similar technology to protect gamblers who may be at risk of addiction. This approach highlights a tension between business interests and responsible gambling measures.

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PRISM scored this story 65/100 for interest.

Originally published by nyt