Rolls-Royce Focuses on Higher Prices Over Production Volume with New Electric Roadster

Rolls-Royce is shifting its strategy to increase revenue by targeting higher prices rather than boosting production. The company is expanding its British factory to produce exclusive custom cars, starting with a $3.5 million-plus electric roadster. This move highlights Rolls-Royce's focus on luxury and exclusivity in the evolving automotive market.

Originally published by nyt