Indian Premier League cricket match in progress

Indian Premier League Leads Asia Pacific Sports Rights Market Amid Slowing Growth

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New research from Media Partners Asia highlights that the Indian Premier League remains the only Asia Pacific sports property valued at the top of the global market. The study also forecasts a significant slowdown in the region's sports rights fees growth, dropping to 1%–2% annually through 2030 from about 10% per year since 2021.

Why this matters

PRISM scored this story 60/100 for interest.

Originally published by gnews