Shook Research Rebrands as Veritant Following Forbes Payment Scandal
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Shook Research, a company known for ranking wealth advisers, has accelerated its rebranding to Veritant after its founder admitted to making a secret $6 million payment to the top editor of Forbes. This decision comes in the wake of the scandal, aiming to distance the company from the controversy.
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PRISM scored this story 65/100 for interest.
Originally published by nyt